Amory Lovins is an engineer with many new ideas about how to save energy. In a recent interview, he made these comments relevant to self-experimentation:
[Edwin Land] said that people who seem to have had a new idea often have just stopped having an old idea.
Experimental psychology began with self-experimentation — the memory research of Ebbinghaus. I stopped having the idea, dating from around 1910, that there was something wrong with self-experimentation.
Small resources like solar cells or wind turbines have less financial risk than giant power plants that take many years to build.
Self-experimentation, the smallest and cheapest research of all, has less financial risk than other research, including large experiments that take years to do.
