From the penguin blog:
1) It should be personal – but not mundane.
2) The author should write about their work as well as their interests.
3) They should be entertaining company.
4) Posts should be regular and frequent.Unsurprisingly, few author blogs manage all four.
Hmm. “Unsurprisingly”?
It’s hard to manage all four facets of a successful blog. I can do the first three, where I am personal, write about my interest, and entertaining. Being regular and frequent doesn’t work out for me. I have to find a good article and the passion to write about it. I need to have that spark of fire that drives me to write and I don’t have that everyday. I have blogs inside me waiting to come out but I just don’t have the fire to write them aggressively. I am going to try to write more frequently. That should be my goal.
Thanks for explaining that. It once seemed daunting to write 5 posts a week, much less 7. Now I write more than 7. One of my students did a project on remembering her dreams. It got easier and easier, she found.