Katy Steinmetz, a writer for Time, made a list called “Nutty Health Claims of 2010″ and “2010: The Year in Preposterous Health Claims.” The list of 12 includes:
- omega-3 makes kids smarter
- probiotics that prevent colds and flu
- Dannon’s probiotics as wellness elixir
Preposterous!
Marion Nestle, the New York University nutrition expert, has often said she thinks the health claims made for yogurt are bogus — at least when big companies make them. She recently called Dannon’s claims “a case study of successful marketing”.
Kim, I agree, that’s a fascinating finding.