The graph below shows the daily number of hits to the Shangri-La Diet forums since they began. “Adjusted for weekday” means I estimated the effects of day of the week (e.g., 10% more hits on Tuesday) and then subtracted those estimates. This makes other effects easier to see.
Each point is a different day. The two sharp increases (May and October) were caused by publicity — the first (May) by an interview on the Dennis Prager Show, the second (October) by a Woman’s World article.
The latest (current) increase looks different. It is much slower and not caused by any specific publicity. Apparently it is due to word of mouth.
Will it continue? Well, what’s
infinity TIMES 1/infinity?
The number of potential users of an easy and effective method of weight loss is very large. That’s the first infinity. However, the Shangri-La Diet sounds more than a little crazy. Many successful users don’t want to tell anyone they’re doing it. That’s the 1/infinity (the probability of transmission). Theory aside, the very mild increase last July did not continue. The current increase, however, looks much stronger than the July increase.